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What it Means to Be a BBB Accredited Business

Last updated 6 years ago

Across the U.S., the Better Business Bureau seeks to cultivate good relationships between businesses and consumers, characterized by trust and honesty. The BBB will endorse or accredit businesses that abide by its strict guidelines. To gain BBB accreditation, a business must adhere to these principles:

  • Build trust. A business must maintain all licenses and permits, to assure that it is in compliance with state, federal, and local regulations. Additionally, it must be free from all government sanctions and in good standing with its local BBB in order to be considered for accreditation.
  • Advertise honestly. Businesses must abide by legal guidelines for honesty in advertising, but they must also commit to the BBB’s more stringent rules. They must be able to provide substantiation for all claims in their advertising, and they must make efforts to avoid misleading customers.
  • Tell the truth. To be BBB-accredited, a business must make a commitment to total honesty about its products and services. To the Better Business Bureau, withholding information is as bad as spreading false information, so businesses must commit to complete and truthful information about what it provides.
  • Be transparent. Businesses should be open about their ownership and operation, and any policies or guidelines that could affect customers, to allow them to make the best and most informed decisions.
  • Honor promises. Accredited businesses must always honor agreements with customers, and they should be committed to resolving any confusions or mistakes regarding these agreements as soon as possible.
  • Safeguard privacy. According to the BBB, all accredited businesses must make a commitment to protecting personal information about their clients and customers, and they must not use the information for advertising against the wishes of their customers.
  • Embody integrity. BBB-accredited businesses must conduct themselves legally and ethically in all matters.

If you’re a business looking to add to your excellent reputation in your community, contact your local Better Business Bureau to discuss becoming accredited. If you need help saving money on credit card costs, call Merchant Advocate at (732) 727-2073 today.


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