If you run a small business, accepting credit cards can help increase your customer base and your revenue. However, it is important to make sure you accept the right type of credit card. Here are some tips for choosing the right credit card.
- Pay Attention to Your Demographic
Before selecting a credit card, you should survey your customer base and see if you notice any credit card usage patterns. For example, one particular credit card may be particularly popular in the area where you do business. One method you could use to find out whether this is the case is simply to talk to other retailers about their experience. If you choose to accept a credit card that no one in your area uses, you will not be able to reap the benefit of those sales. Of course, if you are selling your products online, this is not as much of an issue.
- Consider the Credit Card’s Rates
After you’ve narrowed down your selection, make sure to consider processing rates offered by each of the credit cards. When it comes to merchant accounts, there are a number of different rates credit card companies apply. For example, credit card companies generally charge a certain percentage per transaction. In addition, they may charge an additional flat transaction fee and a monthly fee. You should also make sure to consider upfront costs you may have to pay for equipment, verification, or even an application.
If you run a small business, accepting credit cards could help you thrive. However, the credit card business can be complicated and, without the proper knowledge, harmful to your business. To learn more about tips for choosing the right credit card, call Merchant Advocate at (732) 727-2073. We provide merchant services and pride ourselves on helping businesses get the best possible deal when it comes to accepting credit cards.