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Profiting in a Credit Card-Saturated Business Environment

Last updated 6 years ago

Credit cards provide such convenience and benefits that most Americans feel use them more frequently than cash. Because of this, merchants have been forced to adapt by enabling credit card processing. For small and medium sized businesses, however, these transactions come at an unreasonable cost. If you’re not sure how to do, know that you’re not alone. By working with other small businesses and business advocates, you can improve your relationship with plastic.

  • Credit cards are America’s choice currency. A 2001 Gallup poll found that four in five Americans own a credit card. Over ten percent of Americans own ten or more credit cards. Whether they are purchasing items in person or online, large or small, your customers will probably pay with credit or debit cards. Merchants must understand and prepare for this by finding a suitable credit card processing company.
  • Accepting credit cards is essential for businesses. Because credit cards are used so frequently for so many types of purchases, merchants are forced to enable credit card processing or risk being left in the dust. Processing companies usually charge between 1.5 and 3.5 percent per transaction in addition to a base fee for each swipe. How are companies to maximize their profit when such large fees are added to their costs?
  • Merchants must make acceptable arrangements with credit card companies. Merchant Advocates stands up to processing companies that charge unreasonable rates. No matter the size of your business, we’ll analyze your costs to see whether you’re being treated unfairly. We’ll then negotiate until we achieve the lowest rate possible to keep you ahead of the competition in a credit card saturated world.

At Merchant Advocate, we fight for fair and reasonable credit card processing rates so that your business can not only compete, but stay ahead of the competition. To learn more about how we can get you the best processing agreement possible, call us at (732) 727-2073 today.


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