Is your small business lagging behind the times? The business world moves fast, and you’ve got to stay head of the curve to succeed. Whether it’s tapping into the newest digital marketing techniques or cutting your credit card processing costs, being current matters to your customers and your competitors. Consider these small business trends that could make your company more productive and profitable this year:
To survive in the current economic climate, small businesses are looking for new, creative ways to cut costs while providing their customers with a great experience. Forget flashy and extravagant—trimming overhead costs and offering customers products and services at lower price points is the new normal. Many small businesses are opting to tier their products and services, with lower-priced options and luxury options, to increase their customer base.
The world may be going digital, but more and more customers are craving something tangible. After years of growing online, many small businesses are looking for ways they can put a real object in consumers’ hands. Even small businesses that rely on digital offerings to make their money are looking for creative ways to offer customers something that exists offline.
The American population is getting older, and small businesses are looking for ways to turn Baby Boomer aging into profits. The Baby Boomer population has money to spend, and small businesses are marketing to them as such. In addition to services and products designed to make growing older easier, small businesses are targeting over-55s who frequently make purchases for their kids and grandkids.
One thing that is definitely out of step with the small business world is paying too much money for your credit card processing. At Merchant Advocate, we’re dedicated to helping small businesses improve their cash flow by not overpaying for credit card fees. There are no upfront costs for our services, and we can save you hundreds or more every year. Call (732) 727-2073 today to see how we can save you money on your credit card processing fees.